Most people know social customer service as the act of providing customer service to customers on social media platforms. Straightforward right?
Most people don't know that you can use your social media channels for more than just showcasing your products/services. True social customer service includes customer engagement and relationship development.
Social Customer Service experts say that it's actually this is the new
marketing. Now is the time for you to start thinking about what your social customer service strategy is for your business.
Benefits of Social Customer Service:
- Real Time Response for your customers and prospective customers
- Brand Awareness
- Builds Customer Engagement
- Grows your Customer Lifetime Value
Here's what to keep in mind. Social Customer Service is a spectator sport. This means that the minute a customer engages your brand online, other individuals are also watching to see how you respond to the comment. You want to ensure that your online customer service legacy is positive. How do you want to be perceived online?
For more information on how to do Social Customer Service right, join our online course on Social Customer Service. Register here