How to Quickly Build Trust with Customers

Can you confidently say that your customers trust you or your employees?


The importance of building trust with customers can not be understated. In our increasingly digital world, it is more important than ever to take the time to build trusting relationships with our customers. There are a number of ways to do this, but some of the most effective methods include being transparent, delivering on promises, and being responsive to customer needs. However, even if you are taking all the right steps to build trust with your customers, there is always the potential for something to go wrong. That’s why it’s important to have a customer service team that is trained to handle customer complaints and concerns in a professional and efficient manner. If you are looking for ways to build trust with your customers, then this newsletter is for you!




Let's break this down...

Credibility: You/Your employees can build credibility with your customers by having the right amount of knowledge. Do they have the skills they need to be able to provide the customers with all the information they need during their purchase journey and to provide an excellent customer experience? Do they have credentials? Are they experts when it comes to your products or services?
Reliability: Your actions are directly linked to how reliable customers think you are. Can customers rely on you? Can they trust that you will do as you promised? Can they trust you with their personal information?
Intimacy: Intimacy is essential to building a relationship with your customers. You can do this by offering personalised experiences. Simple actions like knowing your customers name, their preferred product, products they purchase together, contacting them when you haven't seen them in a while..go a long way in developing intimacy with your customers. Be authentic and intentional.
Self-Orientation: Do your customers feel like you have their best interests at heart? Or do they feel like you just want their money? Show real interest when interacting with your customers. Make the interaction about them. Be supportive.

Key Take Away - If you focus on building credibility, reliability and intimacy with your customers, your customers will feel that they can trust you, they will refer you to their network and you will have a better chance of retaining them.
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